Custom CRM Studio
Custom CRMs, forged for your business.
Your business isn't generic — your CRM shouldn't be either. We build operator-grade CRMs for service businesses: pipeline, lead generation, campaigns and analytics shaped around how you actually work, then supported month after month.
The demo is the actual product — no signup, fictional data.
The product
This is what we hand you the keys to
Every screenshot below is the real interface, running on live demo data — the same software you can click through at /demo.

A pipeline that moves the way deals do
Drag-and-drop kanban with stage totals, owner handoffs and an activity trail on every deal. Inbound leads land here automatically through a token-secured capture webhook.

Dashboards you assemble, not settle for
Twenty-plus widgets — KPIs, revenue, funnel, tasks, meetings, MRR — on a drag-and-drop grid. Every operator arranges their own board; layouts persist per user.

Outreach with a human hand on the switch
Automated discovery finds prospects and drafts the emails; nothing sends until a person clicks approve. Suppression lists, bounce handling and CAN-SPAM compliance are built in.

Every relationship, one keystroke away
Contacts, companies and clients with instant search, tags, imports from CSV or Excel, and duplicate detection that reports instead of silently merging.

Numbers your accountant will believe
Collected vs. contracted MRR, win rates, loss and churn analysis — reconciled against real Stripe and PayPal payments, not hand-entered guesses.
Under the hood
Engineering you can read
Three excerpts, verbatim from the codebase your CRM is built on.
-- Helper: is the current user a member of the given workspace?
create or replace function is_workspace_member(ws uuid)
returns boolean language sql stable security definer
as $$
select exists (
select 1 from workspace_members m
where m.workspace_id = ws and m.user_id = auth.uid()
);
$$;
-- Generic workspace-scoped policies for domain tables.
foreach t in array array[
'companies','contacts','pipeline_stages','leads','activities','tasks',
'email_templates','email_messages','meetings','content_items'
]
loop
execute format(
'create policy %1$s_rw on %1$s for all
using (is_workspace_member(workspace_id))
with check (is_workspace_member(workspace_id));', t);Row-level security on every table
No data leaves your workspace — every domain table is scoped by membership at the database layer, not in application code.
supabase/migrations/0001_init.sql
/**
* Pluggable email integration. The SimulatedEmailProvider is used in demo
* mode; a GmailEmailProvider / MicrosoftEmailProvider can implement the same
* interface later without any UI changes.
*/
export interface EmailProvider {
readonly id: string;
send(db: SupabaseClient, input: SendEmailInput): Promise<EmailMessage>;
/**
* Poll a provider thread for an inbound reply newer than `afterISO`.
* Read-only: reply detection must never send anything.
*/
threadHasReply?(workspaceId: string, threadId: string, afterISO: string): Promise<boolean>;
listTemplates(db: SupabaseClient, workspaceId: string): Promise<EmailTemplate[]>;
getStats(db: SupabaseClient, workspaceId: string): Promise<EmailStats>;
}Integrations behind one interface
Email, calendar and payments are pluggable providers — your CRM runs day one on clearly-labeled simulations, then swaps to Gmail, Calendly or Stripe with zero UI changes.
src/lib/integrations/email/types.ts
export function canSendCampaign(campaign: CampaignGateInput): GateResult {
if (!campaign.approved_by) {
return { ok: false, reason: "Campaign has not been approved by a human." };
}
if (campaign.status !== "approved" && campaign.status !== "sending") {
return { ok: false, reason: `Campaign status is "${campaign.status}", not approved.` };
}
return { ok: true };
}A human approves every send
Automated outreach drafts, but never sends. The batch sender refuses any campaign without an explicit human approval — there is no flag or code path around it.
src/lib/agency/campaigns.ts
What you get
Built in from day one
Pipeline + lead capture
Kanban pipeline with a secure webhook that turns website forms into deals.
Drag-and-drop dashboards
Personal, persistent widget boards — no two operators need the same view.
Automated lead generation
Nightly discovery, enrichment and scoring, with a human approval gate before any outreach.
Email campaigns, compliantly
Bulk sends from a verified domain with suppression lists, one-click unsubscribe and CAN-SPAM footers.
Gmail, Calendar & Calendly
Real integrations behind swappable provider interfaces — connect when ready, simulate until then.
Analytics & forecasting
Revenue, funnel, churn and payment reconciliation, plus rules-based predictive scoring.
White-label branding
Your name, logo, colors and pipeline stages — editable in settings, no deploys.
Multi-company from one login
Run several businesses side by side, each fully isolated by row-level security.
How it works
From first call to launch — and beyond
We sell a build plus a monthly retainer. You get software that fits on day one and keeps fitting as your business changes.
Scope & design
We sit with how your business actually runs — your pipeline, your services, your follow-ups — and spec the CRM around it. Fixed scope, no surprises.
Forged for you
We build on a proven, security-hardened base and shape every screen to your operation. You watch it take form in a live environment from week one.
Launch & retainer
We migrate your data, train your team and stay on. The monthly retainer covers hosting, support, and a steady stream of improvements as you grow.
Pricing is scoped per build — contact us and we'll talk specifics.

Interactive demo
Stop reading. Start clicking.
Contact
Tell us what you're running.
We'll tell you what we'd forge.
A short note about your business is enough — what you sell, how work comes in, where the spreadsheets hurt. We'll come back with a concrete take, usually within one business day.
Prefer email? Antonio@icarusforged.com